I was hired to create sales skills training for a client that had multiple sales divisions. My challenge was to design training that was generic enough to resonate with all of the different sales divisions. That said, my course scenarios couldn't be specific to any one product/brand because it would alienate learners from other sectors.
For the module on how to ask the right questions during a discovery call, I decided to use a very generic example that everyone could relate to - finding a Financial Planner for your family. I opened my module by introducing my main character, a company employee, and then following his adventure in finding the 'right' planner.
Here is a sample of the opening and closing portions of the course.