Donna Carson, Freelance Instructional Designer


Browsing Archive: April, 2014

Using Common Scenarios That Resonate with All Learners

Posted by Donna Carson on Monday, April 28, 2014,

I was hired to create sales skills training for a client that had multiple sales divisions.  My challenge was to design training that was generic enough to resonate with all of the different sales divisions.   That said, my course scenarios couldn't be specific to any one product/brand because it would alienate learners from other sectors. 


For the module on how to ask the right questions during a discovery call, I decided to use a very generic example that everyone could re...

Continue reading ...

Designing Brand Recognition Training for Part-Time Employees:

Posted by Donna Carson on Thursday, April 24, 2014,

Company XYZ needed to ensure that 1000’s of merchandisers representing them in retail stores could identify the 25 brands that generate the most sales.  The part-time employees needed to recognize the brands so that they could ensure that they were given prime real estate in the stores and adequate inventory levels were maintained.

Summary:  As Instructional Designer, my role was to design and develop an e-learning module that ensured that reps would recognize these top brands when w...

Continue reading ...